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The roses are in their hands, the flavor in mine
‘People who create happiness for others will be the happiest in the end’ is our common pursuit and the highest spirit realm of all Rifa staff. With the guidance of this spirit, Rifa Group has formed a company culture of down to earth and doing good deeds. Some cases in point: we paired with neighboring villages, created Zhongbao Rifa Sunshine Education Foundation, set up a Charity Fund of 30 million RMB, and etc.
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In recent years, RIFA has set up or sponsored special charitable fund of more than RMB 100 million and invested over RMB 300 million in supporting social assistance, culture, education, new rural construction and other works for the public good.
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Zhongbao-Rifa Sunshine Education Foundation has helped hundreds of students, and has inspired more groups, enterprises and employees to join us in poverty relief and supporting students in need.