Chairman's Statement
I.
Implement Management Philosophy in Business Management
Strolling on the journey of industry development, we will always be together through thick and thin. It is the urge of father and the passion of youth that makes Rifa renowned high-end machine manufacturer, a second- generation-entrepreneur private enterprise
In 1993, Rifa was fertilized at Xinjiang River, and born at Cao’e River. With 800,000 RMB working capital, it rode the winds and waves, where a second wave of entrepreneurship was surely expected and indeed happened in this company. And once again, the whole company marched on the great migration. This enabled us to take root at Huanglong business district in Hangzhou, headquarters of Decision Making, Investment, and Governance. Meanwhile, to utilize local advanced resources , we established production and operational bases in Shanghai, Shandong, Anhui, Xinjiang, Hongkong, Australia, Italy, Kazakhstan etc.
It is a golden period lasting for decades, and I have joint hands with the market and wealth. With accumulated experience from industry operation, Rifa has cultivated its own management ideology of ‘never worry about how big the company would be, but how long it can last.
II. Implement Industry Ideals in Cause Management
From business management to cause management is not just about chasing after capital, but more of a highly merged process of specific capital activity and the return of human nature.
On the vast prairie in China’s western region, rides the reverie of ‘urban herdsman’. At this moment, prairie is not an abstract idea anymore, nor is it a savage and wild land at mystery horizon. It is the howling under lasso pole, and the pastoral song flickering from afar that form the seasons of this land, cascaded with snow-white Khada.
Rifa Salutary, Rifa Mustang, Rifa Australia, and Rifa Kazakhstan are dedicated to lead the way for a better life, to add colors into urban leisure that sets free the spirit of “there is no border for travelers”, and to unleash the yearning for turning away from the hustle and bustle and escaping PM2.5 for an exchange of willful wander in the green heaven.
Looking to the future, Rifa is marching towards prairies, fertile lands, and the whole world!