Rifa Group is actively carrying out overseas investments in farming and husbandry industries, and expanding its industrial layout. The investment focus is Australia, given its god-given nature for animal husbandry. Since Rifa brought its footprints on the land of Australia, it already established two arms there: Rifa Australia PTY. Ltd, and Rifa Salutary Australia PTY., Ltd. The former one focuses on asset custody while the latter one industry operation, with a professional operational management team of local senior managers.
Currently, the Group operates across five large pastoral aggregations which exist in two geographic regions, northern New South Wales and western Victoria in Australia. These properties are Cooplacurripa, Middlebrook and Ashleigh in New South Wales, as well as the time-honoured Blackwood and Kulwin Park in Victoria. The company owns more than 44,000 hectares of farmlands with 22,000 heads of cattle and 5,000 sheep, and 3,000 hectares of cropping land.
The company has formed a livestock production system with breeding, backgrounding and fattening for high-quality beef cattle and meat sheep. Its mission is to create a highly performing and secure integrated red meat supply chain that provides safe, healthy and nutritious products to consumers. It aims to build a reputation as a reliable, sustainable and responsible producer using natural and human resources coupled with innovation and technology to deliver a premium quality, traceable and trustworthy brand.